Woolworths' Wpay inks deal with Gr4vy

Woolworths’ cloud-based payments platform Wpay has signed a multi-year year partnership with cloud payments infrastructure company Gr4vy.

Wpay launched just over a year ago as a cloud-based merchant payments platform made by WooliesX.

The new deal will see Wpay use Gr4vy’s payment orchestration platform technology to advance its product development and innovation.

It will also simplify Wpay's ability to manage complex payments.

Managing director for Wpay Paul Monnington said over the year since its launch Wpay “has been working hard uplifting our product and service offering”.  

“We see our multi-year partnership with Gr4vy as an important way to continue to provide leading digital payments and gifting experiences to customers moving forward,” Monnington said.

“As a no-code, rules-based payment orchestration platform, we have collaborated with Gr4vy to complement and enhance our already comprehensive payment platform and digital product offering." 

Through the partnership, Wpay merchants should be able to receive extra payment options, manage transactions on both on the front and back end of the checkout, and provide better customer payment experiences.