The Power Of Email Marketing
Email marketing is a very powerful technique. Why should you use it? There are six reasons why this form of marketing should be included in your advertising campaign.
1. It works.
The Direct Marketing Association has data indicating that email marketing is very effective. In 2010, statistics showed that there was a return of investment of forty two dollars for each dollar spent.
2. It doesn’t cost that much.
Studies examining how effective email marketing is have determined that it is considerably better than direct mail. People will click on and scan an email before they open a letter from someone that they do not know. In addition, most people on your email list are there because they signed up to hear from you. As a result, they want to see what you have to say.
Think about how much it costs to send someone a letter through the mail. Generally, for paper, printing, a stamp and an envelope, each piece costs about two dollars. Sending an email, however, is close to free. You simply have to pay to be connected to the Internet (and use a bit of your time).
3. It reaches your target market.
With the help of a variety of tools, you can divide your list based on what subscribers have bought from you in the past and how committed they are to your brand. You can also use demographics to segment the list. By doing this, you are able to send more targeted messages, which should increase the response that you get from subscribers.
With email marketing, you can send offers to the people that will like them the most.
4. It’s quick.
When you utilize email marketing, you get a fast response. Further, you can figure out how successful each campaign is through the electronic tracking link generated by your message. For example, you can find out how many emails were actually looked at (versus those that were deleted right away).
You can also see how many times your included links were clicked on, how many emails did not go through and how many sales were made as a result of the message (as long as you include a payment link).
This data is instrumental in helping you figure out whether your campaign is headed in the right direction or not. With direct mail, you do not receive feedback that quickly. It could be up to six months before you figure out if a campaign was helpful or not! Email marketing, however, is different.
5. It’s simple.
Email marketing really isn’t that hard; you simply have to compose an email in order to get started. There are tools that can help you if you do not have a lot of money to spend; for example, auto responders can help you include HTML templates that look fantastic. In this way, even small businesses can make their mark next to bigger companies.
6. Automation is possible.
With an auto responder, all you need to do is compose an email. Then, you can determine when you want the email to go out and who you want it to be sent to. For instance, if you have a vacation coming up, you can compose a message to go out during the time that you are gone. You will not have to log on to your computer when you are taking personal time.
Email marketing works and it does not cost a lot of money. It enables you to stay in contact with those that like your business and your products or services. It is a relatively new technique that has been show to be more effective than more traditional methods of advertising, like direct mail. If it is not currently a part of your advertising campaign, it is something that you should look into.
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