Mobile ad companies form alliance to prepare for Apple privacy changes

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Mobile ad companies form alliance to prepare for Apple privacy changes

Will affect how advertising works on iPhones.

Six mobile advertising companies have formed a partnership to help marketers and app developers adjust to upcoming Apple Inc changes that will affect how advertising works on iPhones. Apple will soon begin to prompt iPhone users to allow apps to use their data for personalized advertising, a ...

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advertisingappleiosmobileprivacysoftware

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