Google offers new replacement for advertising cookies

By on
Google offers new replacement for advertising cookies

After 'FLoC' falls short.

Google has announced its second try at enabling advertisers to buy ads based on users' browsing interests without having to rely on what it has described as privacy-invasive tracking cookies. Google wants to block tracking cookies in its Chrome web browser by the end of next year, which ...

Hi! You've reached one of our premium articles. This is available exclusively to subscribers.

It's free to register, and only takes a few minutes.

Once you sign up you'll have unlimited access to the full catalogue of Australia's best business IT content, as well as a daily news bulletin delivered straight to your inbox.

Register now
Got a news tip for our journalists? Share it with us anonymously here.
Tags:

Most Read Articles

Log In

  |  Forgot your password?