D-Link cheers on its ADSL winners

Networking vendor D-Link has been partying its way around Australia this last week, celebrating shipping 150,000 ADSL modems to its customers.

Dominic Torre, general manager for D-Link in Australia and New Zealand, told the crowd at a Sydney soiree at Fox Studios that the vendor's success underlined the spread of broadband in the Asia-Pacific.

'The success of D-Link in the broadband market in particular with ADSL technology over this year [shows] that it's really quite significant in this market here in Australia,' he said.

Broadband products generated 1,000 percent more revenue for D-Link than they did five years ago, partly through partners such as ISPs and broadband market service providers, he added.

Torre said broadband had become 'very, very important' to D-Link, especially with the prioritisation of services over a product push. 'Broadband integrates an array of products in the retail space, in industries and everywhere,' he said.

He said broadband would drive significant changes within five years and D-Link wanted to be a part of that future.

Graeme Reardon, national sales manager at D-Link in Australia, said the D-Link figures compared well with Australian Competition and Consumer Commission (ACCC) statistics.

'By 30 June, total broadband uptake in Australia was 516,900 connections and the most significant growth has been in takeup of DSL technology,' he said.
Reardon said ACCC figures showed that 238,100 broadband users had opted for a DSL technology, and 193,500 of those connections were to ADSL.

'But we'd sold 150,000 by the 30th August, so I'm even more impressed by what we've done, to get those sorts of figures,' he said.