Andrew Birmingham is the B2B group managing editor of nextmedia. He joined nextmedia after selling the award-winning digital transformation title Which-50 which he launched in 2013. He is the former associate publisher of The Australian Financial Review, where he was also a contributing editor and from where he was once fired for complaining about the sandwiches at a round table. As general manager channel development at the Financial Review Group he led the relaunch of afr.com. During his career he has reported on the Australian ICT, finance and digital sectors for over thirty years. In addition to the AFR, his editorial credits also include The Australian, The Sydney Morning Herald, Computerworld, CIO, Industry Standard, Australian Biotechnology News iTnews, Digital Nation, CRN, ARN, B&T and My Business. He also held the roles of deputy managing director, VP Life Sciences, CIO and COO for IDG Communications.